Website promotion by launching and maintaining contextual advertising for a website selling household goods has become a priority task for my client.

He entrusted me with the setup and management.

And for a year now, I have been successfully coping with my tasks, bringing “cheap” buyers to the site.

First, a year ago, I set up an ad. Here is a list of works:

✔ audit
✔ working with semantics
✔ creating campaigns, groups, and responsive ads
✔ setting up remarketing
✔ creating a CMS
✔ setting up goals in Google Analytics + connecting to Google ads in your merchant profile
✔ launch

Then I immediately took up maintenance (optimization). My work plan looks like this:

✔ Daily work with negative keywords (and the cleaner the queries, the less budget drains and one penny will not go to waste)
✔ Weekly bid adjustments
✔ Working with pages
✔ Improving ad quality
✔ Analysis of competitors during the auction
✔ Multiplying campaigns, groups, and ads
✔ Weekly reports

The most important action was to clean requests from daily garbage, from which no one insured.

Every evening, I uploaded a list of requests for the day (which was 3000 – 5000 requests daily) and looked at each one for garbage.

Thus, after two weeks, requests became “clean” as spring water) the client began to receive targeted orders and things went better!

Every 2 weeks, I changed my betting strategies, and made weekly bet adjustments.

Also, the client immediately did not have a budget to pay for the services of a designer and I created simple (but, as it turned out later, conversion!) banners for CMS.

They are very good and have started to generate conversions.

Subsequently, data was collected for audiences and I launched remarketing. At this time, the client has already started to make a great profit from his online store and allowed him to hire a designer.

The banners turned out great and we started receiving even more requests through remarketing.

The screenshots show what results in 1 day (the first screen) and what results with a frequency of one month. By the way, this is taken this month(11.21).

If you multiply the total number of conversions per month (17122) by an average margin of 150 UAH, you can roughly understand the profit.

What are the investments?
As you can see, the customer needed 20 thousand UAH as an investment (this is already today, and from the very beginning we started with other figures).

How much does my job cost?
The cost of promoting such a project is 4800 UAH per month. Since there are a lot of categories on the site and you need to work hard on each one.

If you want real results from contextual advertising – call me! I will be happy to take your project “under my wing” and do everything in my power to repeatedly increase your profit.

P.S. the client asked not to distribute links to his site and methods of its promotion.